The Lancet
Apr 24, 2010  Volume 375  Number 9724  Pages 1407 – 1494
http://www.thelancet.com/journals/lancet/issue/current

Editorial
Malaria 2010: more ambition and accountability please
The Lancet

Preview
This year’s strapline for World Malaria Day on April 25 is Counting Malaria Out. It indicates the hope of universal access to malaria prevention and treatment by the end of this year, as requested by UN Secretary-General Ban Ki-moon in 2008. Additionally, the World Health Assembly and Roll Back Malaria Partnership had called for a reduction of malaria cases and deaths by at least 50% by the end of 2010 compared with rates in 2000. There are less than 9 months to go, yet a strange sense of misplaced optimism seems to be prevailing in many quarters.