The Bill & Melinda Gates Foundation and Fútbol Club (FC) Barcelona/FC Barcelona Foundation “kicked off a three-year partnership to energize the global fight to end polio and draw attention to the promise of life-saving vaccines.” The first year of the partnership will focus on polio eradication. The announcement noted that “FC Barcelona – with 18 million Facebook fans and multiple Twitter channels with millions of followers – will engage its followers through social media. In-stadium advertisements and announcements during matches will highlight the tremendous opportunity the world has to end polio and save millions of lives through childhood vaccination. Fans will be encouraged to join the team in the effort to eradicate only the second disease in history. The partnership will use the tagline “More than a Goal. End Polio,” a play on FC Barcelona’s tagline, ‘More than a Club.’”

http://www.gatesfoundation.org/press-releases/Pages/fc-barcelona-and-foundation-team-up-110728.aspx\