Sanofi Pasteur, announced a new education campaign – ImmYounity(SM) – “designed to help answer parents’ questions about immunization and to offer health-care professionals a reference tool to supplement their discussions about vaccination with patients.” The new campaign “provides consumer-friendly, accurate and science-based information about immunization that can be easily accessed at www.vaccines.com. The site contains useful facts and resources, including visuals that can be easily shared via social media and email, and is supplemented by educational brochures offered for use by health-care providers.” Sanofi noted that “while a majority of parents are committed to childhood vaccination, a rising tide of questions has emerged over the past 20 years regarding the benefit and safety of vaccines. Many parents have questions about vaccines and are looking for credible sources of information that respect their desire to come to a decision on their own terms. While parents continue to look to health-care professionals for information, they also have more access than ever before to many other sources of information that can be confusing, conflicting, and ultimately make it more difficult for parents to come to a well-informed decision about what is best for their children.” Phil Hosbach, vice president, Immunization Policy, Sanofi Pasteur, said, “From listening to parents’ concerns about the current vaccine environment, we began to think about what else we could do to support them.  We concluded that it is critical to enhance our commitment to educate parents about the importance of vaccines.”

http://www.prnewswire.com/news-releases/sanofi-pasteur-launches-nationwide-education-campaign-to-help-parents-make-informed-decisions-about-immunization-134030683.html