Editorial: Vaccination Advocacy – Listen, Understand, Engage

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Science Translational Medicine
13 June 2012 vol 4, issue 138
http://stm.sciencemag.org/content/current

Editorial
Vaccination Advocacy – Listen, Understand, Engage
Angus Thomson and Michael Watson
13 June 2012: 138ed6
Published ahead of print 30 May 2012

Abstract
For more effective vaccine advocacy, scientists and policy-makers must translate and apply insights from the cognitive and social sciences to the way they communicate and engage with the public.