Science Translational Medicine
20 July 2016 Vol 8, Issue 348
http://stm.sciencemag.org/

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Focus
A nudge toward participation: Improving clinical trial enrollment with behavioral economics
By Eric M. VanEpps, Kevin G. Volpp, Scott D. Halpern
Science Translational Medicine20 Jul 2016 : 348fs13
Interventions informed by behavioral economics can address barriers to patient enrollment in clinical trials and improve recruitment efforts.