The 2011 United Nations High Level Meeting on AIDS, held in New York, “launched a Global Plan that will make significant strides towards eliminating new HIV infections among children by 2015 and keeping their mothers alive.” Michel Sidibé. Executive Director of UNAIDS, said, “We believe that by 2015 children everywhere can be born free of HIV and that their mothers can remain healthy. This new global plan is realistic, it is achievable and it is driven by the most affected countries.” The United States President’s Emergency Plan for AIDS Relief (PEPFAR) announced an additional US$75 million to preventing mother-to-child transmission of HIV (PMTCT) efforts. This funding will be on top of the approximately US$300 million that PEPFAR already provides annually for PMTCT. The Bill & Melinda Gates Foundation pledged US$40 million, Chevron committed to US$20 million and Johnson & Johnson pledged US$15 million.