January 12, 2021, Vol 325, No. 2, Pages 105-195
Behaviorally Informed Strategies for a National COVID-19 Vaccine Promotion Program
Kevin G. Volpp, MD, PhD; George Loewenstein, PhD; Alison M. Buttenheim, PhD, MBA
free access has active quiz has multimedia has audio
JAMA. 2021;325(2):125-126. doi:10.1001/jama.2020.24036
This Viewpoint proposes behavioral economic and social marketing strategies to motivate coronavirus disease 2019 (COVID-19) vaccination among the public, including making the vaccine free and accessible, requiring it for access to valued activities or settings, and securing public endorsements from leaders or celebrities to ease perceptions of safety and acceptability.