January 19, 2021, Vol 325, No. 3, Pages 205-316
Public Health Messaging in an Era of Social Media
Raina M. Merchant, MD, MSHP; Eugenia C. South, MD, MSHP; Nicole Lurie, MD, MSPH
free access has active quiz has audio
JAMA. 2021;325(3):223-224. doi:10.1001/jama.2020.24514
This Viewpoint discusses the rapid spread of scientific misinformation on social media platforms throughout the COVID-19 pandemic and proposes strategies to counteract its adverse effects including surveillance of digital data and partnering with trusted messengers to engage the public and advance scientifically sound public health measures.