Demand Creation for COVID-19 Vaccination: Overcoming Vaccine Hesitancy through Social Marketing

Vaccines — Open Access Journal
http://www.mdpi.com/journal/vaccines
(Accessed 3 Apr 2021)

 

Open Access Review
Demand Creation for COVID-19 Vaccination: Overcoming Vaccine Hesitancy through Social Marketing
by William Douglas Evans and Jeff French
Vaccines 2021, 9(4), 319; https://doi.org/10.3390/vaccines9040319 – 01 Apr 2021
Abstract
The COVID-19 pandemic has led to millions of deaths and tested the capabilities of the medical and public health systems worldwide. Over the next two years as more approved vaccines are made available and supply meets or exceeds demand, medical and public health […]