June 22/29, 2021, Vol 325, No. 24, Pages 2419-2512
When Vaccine Apathy, Not Hesitancy, Drives Vaccine Disinterest
Stacy Wood, PhD; Kevin Schulman, MD
JAMA. 2021;325(24):2435-2436. doi:10.1001/jama.2021.7707
This Viewpoint explains how vaccine apathy rather than hesitancy may lead to population undervaccination, and uses marketing principles to explain how public health messaging might differ to persuade apathetic persons to be immunized to achieve more widespread COVID-19 protection.