Ad Council Launches $50 Million Fund for National COVID-19 Vaccine Education Effort

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Ad Council Launches $50 Million Fund for National COVID-19 Vaccine Education Effort
With many Americans not yet committed to getting a COVID-19 vaccine when available, leaders in communications, policy and health unite to create a research-driven public education campaign
NEW YORK, Nov. 23, 2020 /PRNewswire/ — The Ad Council today announced plans for a communications effort to encourage vaccination against the virus, which will represent one of the largest public education campaigns in history. This effort will be launched in partnership with the COVID Collaborative, a national assembly that has brought together leading experts and institutions across health, education and the economy to turn the tide on the pandemic by supporting state and local officials.
This national initiative will complement government efforts and has set an initial goal of raising $50 million from the private sector, including the philanthropic community and corporations. This effort will be guided by science and health experts from the COVID Collaborative, amplified by partnerships across every sector and rooted in extensive research with key audiences…